Social media visibility: challenges to activism
Social media visibility: challenges to activism
复制标题
社交媒体可见度：激进主义面临的挑战
DOI：
--
复制
发表时间：
2018
期刊：
影响因子：
--
通讯作者：
Julie Uldam
中科院分区：
文献类型：
--
作者：
Julie Uldam
随着活动人士从替代媒体平台转向商业社交媒体平台，他们在保护在线安全和隐私方面面临越来越多的挑战。虽然政府对活动家的监视在学术研究和媒体中有充分的记录，但对活动家的企业监视仍然研究不足。本文探讨了英国石油公司对批评该公司企业社会责任（CSR）计划为“漂绿”的活动人士的监视。通过这种方式，它超越了企业对大数据的使用，而是探索他们如何监控和讨论应对社交媒体中个人活动家活动的策略。它表明，虽然社交媒体为活动家提供了前所未有的可见度，但也存在被公司监控的风险。在理论上，它借鉴了社会科学和媒体研究中的可见性概念，以及媒体研究中的行动主义和政治参与文献。从经验上讲，它借鉴了英国石油公司根据1998年英国数据保护法通过主题访问请求获得的特定民间社会个人的文件以及英国石油公司的新闻回应。
As activists move from alternative media platforms to commercial social media platforms, they face increasing challenges in protecting their online security and privacy. While government surveillance of activists is well-documented in scholarly research and the media, corporate surveillance of activists remains under-researched. This article examines BP’s surveillance of activists who criticise the company’s corporate social responsibility (CSR) programme as ‘greenwashing’. In this way, it goes beyond corporations’ uses of big data and instead explores how they monitor and discuss strategies for responding to the activities of individual activists in social media. It shows that while social media afford an unprecedented level of visibility for activists, it comes with the risk of being monitored by corporations. Theoretically, it draws on conceptions of visibility in social sciences and media studies as well as literature on activism and political participation in media studies. Empirically, it draws on files from BP on specific civil society individuals obtained through Subject Access Requests under the UK Data Protection Act 1998 as well as press responses from BP.