A research on the factor that affects Internet Advertising reputation and information consumption
A research on the factor that affects Internet Advertising reputation and information consumption
复制标题
网络广告声誉与信息消费影响因素研究
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
Pichaya Techapongtada
中科院分区：
文献类型：
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作者：
Pichaya Techapongtada
Internet advertising is the first and the most important business industry on the Internet. However, there is an online Advertising recession in the early 2009 which cause a big damaging mark on the revenue in the Internet business industry. In addition, it has been proven in the recent research that users have started to defend themselves against unwanted advertisement in the level that users started to ignore advertisement or any contents with advertisement-like design. From these problems, if there is no change in the future advertising method, this industry will suffer even greater damage. This research will look into these problems and try to solve into the better solution that could be used to improve future Internet advertising. The main idea of the research is to find key on how to create a better type of media. In the other word, it is a study of Computer-Human psychology that is aiming for the use of Internet advertising. This research objective is to find a psychological relation in many areas such as allocations, color tones, size, etc. to find the main factor that can affect Internet Advertising capability to attract consumers in a good way while be able to fulfill the main purpose of that advertisement itself.
