MASS-MEDIA AND SMOKING CESSATION - A CRITICAL-REVIEW
MASS-MEDIA AND SMOKING CESSATION - A CRITICAL-REVIEW
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DOI：
10.2105/ajph.77.2.153
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发表时间：
1987-02-01
影响因子：
12.7
通讯作者：
FLAY, BR
中科院分区：
文献类型：
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作者：
FLAY, BR
对40个旨在影响吸烟的大众媒体计划/运动的评估进行了审查。信息/激励计划/活动通常会在意识、知识和态度方面产生变化。广泛的全国性运动也带来了有意义的行为改变。旨在促进某些与吸烟有关的具体行动的方案/运动产生了好坏参半的结果，这在很大程度上取决于所涉及的促进类型。大众媒体戒烟诊所被发现是有效的，媒体加社会支持比观看加印刷材料更有效，而且任何一种组合都比单独观看更有效。结论是，大众媒体健康促进计划可能比许多学者想象的更有效，但严重缺乏确保这种成功所需的知识。需要研究研究，而不是简单的评估，以改善我们的知识基础，建立一门关于大众媒体健康促进的科学。
Evaluations of 40 mass media programs/campaigns designed to influence cigarette smoking were reviewed. Information/motivation programs/campaigns generally produced changes in awareness, knowledge, and attitudes. Extensive national campaigns also produced meaningful behavioral change. Programs/campaigns designed to promote some specific smoking-related action produced mixed results, depending in large part on the type of promotion involved. Mass media cessation clinics were found to be effective, with media plus social support being more effective than viewing plus printed material, and either combination being more effective than viewing alone. It was concluded that mass media health promotion programs can be more effective than many academics may have thought, but that the knowledge necessary to ensure such success is seriously lacking. Research studies, rather than simple evaluations, are needed to improve our knowledge base and build a science of mass media health promotion.