Consumers with a Conscience: Will they Pay More?

Consumers with a Conscience: Will they Pay More?
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有良知的消费者:他们会花更多钱吗?

DOI:
10.1525/ctx.2006.5.1.24
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发表时间:
2006
期刊:
Contexts
影响因子:
--
通讯作者:
I. Robinson
I. Robinson
中科院分区:
--
文献类型:
--
作者:
Howard Kimeldorf;R. Meyer;M. Prasad;I. Robinson

文献摘要

被引文献

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大多数美国人说,他们愿意花更多的钱买不是血汗工厂生产的衣服。这只是说说而已,还是他们真的会把钱花在他们的嘴上?一项对消费者行为的店内测试得出了一些令人惊讶的结果。
Most Americans say they will pay more for clothes not made in sweatshops. Is this just talk, or will they actually put their money where their mouth is? An in-store test of consumer behavior turns up some surprising results.