Consumers with a Conscience: Will they Pay More?
Consumers with a Conscience: Will they Pay More?
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有良知的消费者:他们会花更多钱吗?
DOI:
10.1525/ctx.2006.5.1.24
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发表时间:
2006
期刊:
影响因子:
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通讯作者:
I. Robinson
中科院分区:
文献类型:
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作者:
Howard Kimeldorf;R. Meyer;M. Prasad;I. Robinson
Most Americans say they will pay more for clothes not made in sweatshops. Is this just talk, or will they actually put their money where their mouth is? An in-store test of consumer behavior turns up some surprising results.