Website Statistics 2.0: Using Google Analytics to Measure Library Website Effectiveness
Website Statistics 2.0: Using Google Analytics to Measure Library Website Effectiveness
复制标题
DOI：
10.1080/07317131003765910
复制
发表时间：
2010-01-01
影响因子：
0.5
通讯作者：
Turner, Steven J.
中科院分区：
文献类型：
--
作者：
Turner, Steven J.
衡量图书馆网站的有效性历来侧重于跟踪粗略的有效性措施，通常是在点击或访问。这种方法对图书馆的服务很差，因为网站代表了组织的一个独特和日益重要的方面，应该需要更具体和定制的有效性措施。图书馆应该专注于为网站设定具体目标，然后通过定义支持网站用户的行为来创建这些目标的可衡量定义，并将这些自定义（微观）度量与常见的电子商务（宏观）网站度量相结合，以更细致有效的方法来衡量网站的有效性。由于高昂的价格水平，用于创建和跟踪这些指标的工具在历史上一直是图书馆等组织无法企及的。2005年发布的Google免费分析工具创建了一个可访问的竞技场，图书馆可以有效地创建和测量微观关键绩效指标和宏观关键绩效指标，跟踪他们的目标转换，并将其网站货币化，以获得专业生成的网站有效性商业分析视图。
Measuring effectiveness in library websites has historically focused on tracking crude effectiveness measures, usually in terms of hits or visits. Libraries are served poorly through this approach, as websites represent a unique and increasingly important aspect of the organization and should require more specific and custom measures of effectiveness. Libraries should instead concentrate on setting specific goals for the website, and then create measurable definitions of these goals by defining supporting website user actions and combine these custom (micro) measures with common e commerce (macro) website metrics for a more nuanced and effective approach to measuring website effectiveness. Tools for creating and tracking these kinds of metrics have historically been out of reach for organizations like libraries due to high pricing levels. The 2005 release of Google's free analytics tool has created an accessible arena where libraries can effectively create and measure micro Key Performance Indicators and macro Key Performance Indicators, track their goal conversions, and monetize their sites to gain a professionally-generated, commercial analytics view of the effectiveness of the website.