A study of loyalty programs for consumer purchase behavior in the digital era : structuring and identification of proposed measures through systematic reviews
A study of loyalty programs for consumer purchase behavior in the digital era : structuring and identification of proposed measures through systematic reviews
复制标题
数字时代消费者购买行为忠诚度计划的研究：通过系统审查构建和识别建议的措施
DOI：
10.14988/00029306
复制
发表时间：
2022
期刊：
影响因子：
--
通讯作者：
髙橋広行
中科院分区：
文献类型：
--
作者：
Kwon Soonho;Kawamata Hisashi;Suda Takanori;佐藤善信・段送爽・相島淑美;Miao Miao;岩崎邦彦;髙橋広行
