Reconstructing Mediatization as an Analytical Concept
Reconstructing Mediatization as an Analytical Concept
复制标题
将媒体化重构为一个分析概念
DOI：
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发表时间：
2004
期刊：
影响因子：
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通讯作者：
W. Schulz
中科院分区：
文献类型：
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作者：
W. Schulz
媒介化涉及与传播媒介及其发展相关的变化。媒介化的一个基本假设是，大众媒体的技术、符号和经济特征导致了有问题的依赖、限制和夸张。这与媒体在传播过程中的三个基本功能密切相关：（1）中继功能，以媒体的技术能力为基础，起到跨越时空距离的作用;（2）符号功能，通过编码和格式化使信息适合人类信息处理;（3）经济功能，强调传媒产品作为大规模生产过程的产物的标准化。文章着眼于分析功能的媒介化，最后，讨论了三个可能的答案，是否新媒体的出现可能会带来结束媒介化的问题。
Mediatization relates to changes associated with communication media and their development. A basic assumption of mediatization is that the technological, semiotic and economic characteristics of mass media result in problematic dependencies, constraints and exaggerations. These are closely associated with three basic functions of the media in communication processes: (1) the relay function, grounded in the media’s technological capacities, serving to bridge spatial and temporal distances; (2) the semiotic function, making messages suitable for human information processing through encoding and formatting; and (3) the economic function, highlighting the standardization of media products as an outcome of mass production processes. The article looks at the analytical functions of mediatization and, finally, discusses three possible answers to the question whether the advent of new media might bring an end to mediatization.