Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics
Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics
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DOI：
10.2105/ajph.2013.301362
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发表时间：
2013-10-01
影响因子：
12.7
通讯作者：
Kirchner, Thomas R.
中科院分区：
文献类型：
--
作者：
Cantrell, Jennifer;Kreslake, Jennifer M.;Kirchner, Thomas R.
目标。我们记录了小雪茄和小雪茄（LCC）在销售点环境中的可用性、广告和价格，并研究了与社区人口统计学的关系。我们使用了一个多模式实时监控系统来调查华盛顿特区750家销售烟草产品的特许烟草零售网点的低成本烟草公司。使用多变量模型，我们检查了LCC可用性的几率，店面外部广告的数量，以及与社区人口统计数据相关的每支黑淡雪茄的价格。非裔美国人的比例每增加四分之一，LCC可用性的几率和每小雪茄的价格几乎以剂量-反应的方式显著下降。一些年轻人社区的房价也更低。非裔美国人和年轻成年居民的比例较高，与更多的外部LCC广告有关。非裔美国人社区低成本香烟的可得性较高，少数族裔和年轻人社区的低价格和更多的户外广告可能会在容易开始吸烟、上瘾和长期负面健康后果的群体中建立吸烟的环境触发因素。
Objectives. We have documented little cigar and cigarillo (LCC) availability, advertising, and price in the point-of-sale environment and examined associations with neighborhood demographics.Methods. We used a multimodal real-time surveillance system to survey LCCs in 750 licensed tobacco retail outlets that sold tobacco products in Washington, DC. Using multivariate models, we examined the odds of LCC availability, the number of storefront exterior advertisements, and the price per cigarillo for Black & Mild packs in relation to neighborhood demographics.Results. The odds of LCC availability and price per cigarillo decreased significantly in nearly a dose-response manner with each quartile increase in proportion of African Americans. Prices were also lower in some young adult neighborhoods. Having a higher proportion of African American and young adult residents was associated with more exterior LCC advertising.Conclusions. Higher availability of LCCs in African American communities and lower prices and greater outdoor advertising in minority and young adult neighborhoods may establish environmental triggers to smoke among groups susceptible to initiation, addiction, and long-term negative health consequences.