Encoded Exposure to Tobacco Use in Social Media Predicts Subsequent Smoking Behavior
Encoded Exposure to Tobacco Use in Social Media Predicts Subsequent Smoking Behavior
复制标题
DOI：
10.4278/ajhp.130214-arb-69
复制
发表时间：
2015-03-01
影响因子：
2.7
通讯作者：
Walsh, Barbara M.
中科院分区：
文献类型：
--
作者：
Depue, Jacob B.;Southwell, Brian G.;Walsh, Barbara M.
目的.评估吸烟行为和接触社交网站上的大众媒体对吸烟的预防之间的潜在联系。一个由康涅狄格州200名年轻人组成的代表性纵向小组。电话调查采用计算机辅助电话访问技术和电子拨号进行随机数字拨号和列表样本。康涅狄格州18至24岁的居民。为了测量编码暴露，受访者被问及他们在过去30天内是否吸烟，以及他们在电视，电影和社交媒体内容中看到烟草使用的频率。受访者还被问及过去30天内的香烟使用情况，以及一系列已被证明可预测烟草使用的其他问题。分析。使用逻辑回归来检验我们的主要预测，即在第一时间报告接触社交媒体烟草预防会影响第二时间的吸烟行为。即使在控制了所有上述预测因素之后，编码的社交媒体烟草预防暴露（B = 0.47，p <0.05）也是时间2吸烟的重要预测因素。我们的研究结果表明，社交媒体对烟草使用的预防可以预测未来的吸烟倾向，超过了电视和电影对吸烟的预防。这是已知的第一项专门评估社交媒体在告知烟草行为方面的作用的研究。
Purpose. Assessing the potential link between smoking behavior and exposure to mass media depictions of smoking on social networking Web sites.Design. A representative longitudinal panel of 200 young adults in Connecticut.Setting. Telephone surveys were conducted by using computer assisted telephone interviewing technology and electronic dialing for random digit dialing and listed samples.Subjects. Connecticut residents aged 18 to 24 years.Measures. To measure encoded exposure, respondents were asked whether or not they had smoked a cigarette in the past 30 days and about how often they had seen tobacco use on television, in movies, and in social media content. Respondents were also asked about cigarette use in the past 30 days, and a series of additional questions that have been shown to be predictive of tobacco use.Analysis. Logistic regression was used to test for our main prediction that reported exposure to social media tobacco depictions at time I would influence time 2 smoking behavior.Results. Encoded exposure to social media tobacco depictions (B = .47, p < .05) was a significant predictor of time 2 smoking, even after controlling for all the aforementioned predictors.Conclusion. Our results suggest that social media depictions of tobacco use predict future smoking tendency, over and above the influence of TV and movie depictions of smoking. This is the first known study to specifically assess the role of social media in informing tobacco behavior.