Pricing decisions for substitutable products in a two-echelon supply chain with firms׳ different channel powers
Pricing decisions for substitutable products in a two-echelon supply chain with firms׳ different channel powers
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DOI：
10.1016/j.ijpe.2014.03.005
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发表时间：
2014-07
影响因子：
12
通讯作者：
J. Zhao;Jie Wei;Yongjian Li
中科院分区：
文献类型：
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作者：
J. Zhao;Jie Wei;Yongjian Li
研究了由一个共同零售商和两个竞争制造商组成的供应链中两种可替代产品的定价问题。本文的目的是分析两个制造商不同的竞争策略和渠道成员不同的权力结构对最优定价决策的影响。建立了一个集中定价模型和七个分散定价模型，并利用博弈论方法得到了相应的解析均衡解。最后，数值研究来说明理论结果的有效性，并获得额外的管理见解。
Pricing decisions for two substitutable products in a supply chain with one common retailer and two competitive manufacturers are considered in this paper. The purpose of this paper is to analyze the effects of the two manufacturers׳ different competitive strategies and the channel members׳ different power structures on the optimal pricing decisions. One centralized pricing model and seven decentralized pricing models are developed, and the corresponding analytical equilibrium solutions are obtained by using game-theoretic approach. Finally, numerical studies are presented to illustrate the effectiveness of the theoretical results, and to gain additional managerial insights.