Assessing the Effects of Technical Variance on the Statistical Outcomes of Web Experiments Measuring Response Times
Assessing the Effects of Technical Variance on the Statistical Outcomes of Web Experiments Measuring Response Times
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DOI:
10.1177/0894439311415604
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发表时间:
2012-08-01
影响因子:
4.1
通讯作者:
Bradley, Michael T.
中科院分区:
文献类型:
--
作者:
Brand, Andrew;Bradley, Michael T.
A simulation was conducted to assess the effect of technical variance on the statistical power of web experiments measuring response times. The results of the simulation showed that technical variance reduced the statistical power and the accuracy of the effect size estimate by a negligible magnitude. This finding therefore suggests that researchers' preconceptions concerning the unsuitability of web experiments for conducting research using response time as a dependent measure are misguided.