Does VR Tourism Enhance Users’ Experience?
Does VR Tourism Enhance Users’ Experience?
复制标题
VR旅游能否提升用户体验？
作者：
Wonjun Lee;Yong Hee Kim
由于COVID-19的影响，非面对面旅游的重要性日益增加，VR（虚拟现实）作为这一需求的解决方案正在引起人们的关注。本研究以虚拟实境旅游体验为基础，探讨虚拟实境旅游者的功利价值观与享乐价值观的前因，并探讨虚拟实境旅游者的价值观与其旅游意愿之间的关系。我们使用来自主要VR在线用户社区的207名受访者的数据进行了实证研究。研究结果显示，效用价值的前因是资讯存取、流动与互动性，而享乐价值的前因是流动、互动与遥现性。功利价值观和享乐价值观对用户访问意愿都有正向影响。结果还显示，根据个人的外向程度的研究变量之间的关系的群体差异。这些结果提供了关键的理解，使VR技术在旅游业中的采用。
The importance of non-face-to-face tourism is growing due to the impact of COVID-19, and VR (virtual reality) is attracting attention as a solution to this need. This research investigates the antecedents of utilitarian and hedonic values based on the experience of VR tourism and identifies the relations between values and user visit intention. We performed an empirical study with data collected from 207 respondents from major VR online user communities. The results of the research show the antecedents of utilitarian value to be information access, flow, and interactivity; whereas the antecedents of hedonic value are flow, interactivity, and telepresence. Utilitarian and hedonic values both positively affect user visit intention. The results also show group differences in the relationship between research variables according to the personal degree of extraversion. These results provide key understandings to enable the adoption of the VR technology in tourism.