Another Look At the Agenda-Setting Function of the Press
Another Look At the Agenda-Setting Function of the Press
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再看看媒体的议程设置功能
DOI：
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发表时间：
1974
期刊：
影响因子：
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通讯作者：
James E. Byrnes
中科院分区：
文献类型：
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作者：
J. McLeod;L. Becker;James E. Byrnes
议程设定假说认为，媒体通过选择某些问题作为重点，从而使这些问题对受众更加突出，从而间接产生影响。这一假设，以这样一般的术语陈述，提出了令人生畏的概念和方法上的困难，这将在本文中处理。1972年总统竞选期间，对两份内容重点不同的报纸的受众进行了一项对照研究。结果显示，对议程设置假说的支持程度较低；在两份报纸中，其中一份对政府问题的诚实进行了大量的报道，但未能在两份报纸的读者中引起多大的热情。此外，研究结果表明，议程设置并不是一种广泛的、不合格的媒介效应。预测的差异主要局限于不太参与和不太积极的党派，他们严重依赖报纸的政治新闻。最后，研究政治态度之外的问题突出性的重要性可以从这种突出性与选民投票率和方向之间的相对密切的关系中得到说明。
The agenda-setting hypothesis asserts that the media have an effect indirectly by choosing certain issues for emphasis, thus making those issues more salient to the audiences. The hypothesis, stated in such general terms, presents formidable conceptual and methodological difficulties that are dealt with in this article. A controlled study of the audiences of two newspapers with differing content emphases was conducted during the 1972 presidential campaign. The results show only moderate support for the agenda-setting hypothesis; the honesty in government issues, given heavy play in one of the two newspapers, failed to generate much enthusiasm among readers of either paper. In addition the results suggest agenda setting is not a broad and unqualified media effect. Predicted differences mainly were restricted to the less involved and less motivated partisans who were heavily dependent on the newspapers for their political news. Finally, the importance of studying issue saliences apart from political attitudes was illustrated by the relatively strong relationship between such saliences and voter turnout and direction.