Did the Media Matter? Agenda-Setting, Persuasion and Mobilization Effects in the British General Election Campaign
Did the Media Matter? Agenda-Setting, Persuasion and Mobilization Effects in the British General Election Campaign
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媒体重要吗？
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
P. Norris
中科院分区：
文献类型：
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作者：
P. Norris
2005 年英国大选中，竞选传播是否通过启动、说服和动员效应促进了选民偏好的变化？如果是的话，哪种沟通渠道最有影响力？为了研究这个主题，第一部分总结了有关竞选传播影响的文献并开发了理论框架。第二部分讨论了数据和指标，借鉴 2005 年英国大选前后竞选研究 (NatCen)，比较大众媒体渠道（报纸和电视上的政党政治广播）、人群密集型渠道（当地政党接触活动的影响）和新技术渠道（互联网上提供的竞选信息）的影响。第三部分分析了结果，重点关注竞选前后在问题突出性、对政府能力的看法以及使用这些不同沟通渠道的选民参与方面的变化。第四部分的结论总结了主要发现并考虑了它们的含义。
Did campaign communications contribute towards changes in voter preferences in the 2005 UK general election through priming, persuasion and mobilization effects? And, if so, which communication channel proved most influential? To examine this topic, Part I summarizes the literature on the impact of campaign communications and develops the theoretical framework. Part II discusses the data and indicators, drawing upon the 2005 pre–post campaign British Election Study (NatCen) to compare the impact of exposure to mass media channels (newspapers and party political broadcasts on television), people-intensive channels (the effects of local party contact activity) and new technology channels (campaign information available on the Internet). Part III analyses the results, focusing upon pre–post campaign changes in issue salience, perceptions of government competence, and voter participation among those using these different communication channels. In Part IV the conclusion summarizes the main findings and considers their implications.