Evaluating Store Features Using Consumer Reviews in Beauty Salons
Evaluating Store Features Using Consumer Reviews in Beauty Salons
复制标题
使用美容院的消费者评论评估商店特色
DOI：
10.1007/978-3-031-05064-0_22
复制
发表时间：
2022
期刊：
影响因子：
--
通讯作者：
Otake Kohei
中科院分区：
文献类型：
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作者：
Morooka Ryo;Namatame Takashi;Otake Kohei
近年来，日本的美容院数量不断增加，竞争也在加剧。商店有必要了解该地区其他商店的特点和客户的需求，并提出战略，以确保客户跟上竞争。本研究的目的是利用评论数据来了解商店的特征。具体来说，我们提取每家店的特征词，并根据其特征进行分类，利用自然语言处理从评论数据中了解该地区美容院的特征。此外，我们使用提取的特征词来比较目标商店与其竞争对手的特征。最后，我们尝试提出一个营销措施的目标商店，考虑当地商店的特点。
In recent years, the number of beauty salons has been on the rise and competition is intensifying in Japan. It is necessary for stores to understand the characteristics of other stores in the area and the needs of their customers and to come up with strategies to secure customers to keep up with the competition. The purpose of this study is to understand the characteristics of stores using the review data. Specifically, we extract the characteristic words of each store and classify them according to their characteristics to understand the characteristics of beauty salons in the region from the review data using natural language processing. Furthermore, we use the extracted feature words to compare the feature of a target store with those of its competitors. Finally, we attempt to propose a marketing measure to the target store that considers the characteristics of local stores.