New Heroines of Labour: Domesticating Post-feminism and Neoliberal Capitalism in Russia
New Heroines of Labour: Domesticating Post-feminism and Neoliberal Capitalism in Russia
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新劳动英雄：俄罗斯后女权主义和新自由主义资本主义的驯化
作者：
Suvi Salmenniemi;Maria Adamson
近年来，后女性主义成为大众传媒文化的重要组成部分，成为女性主义文化批判的对象。这篇文章探讨了后女权主义如何通过针对女性受众的流行自助文学在俄罗斯被驯化。这篇文章仔细阅读了三位畅销俄罗斯作家的自助文本，探讨了俄罗斯观众如何理解后女权主义，以及它如何与其他象征性框架相结合。它认为劳动是后女权主义被驯化的关键比喻，并辩称文本邀请妇女在个性劳动、女性气质劳动和性劳动上投入时间和精力，以便成为“有价值的主体”。文章论证了后女权主义的本土化也涉及到俄罗斯新自由主义资本主义的本土化，并强调了大众心理、新自由主义资本主义和后女权主义是如何共生的。
In recent years, post-feminism has become an important element of popular media culture and the object of feminist cultural critique. This article explores how post-feminism is domesticated in Russia through popular self-help literature aimed at a female audience. Drawing on a close reading of self-help texts by three best-selling Russian authors, the article examines how post-feminism is made intelligible to the Russian audience and how it articulates with other symbolic frameworks. It identifies labour as a key trope through which post-feminism is domesticated and argues that the texts invite women to invest time and energy in the labour of personality, the labour of femininity and the labour of sexuality in order to become ‘valuable subjects’. The article demonstrates that the domestication of post-feminism also involves the domestication of neoliberal capitalism in Russia, and highlights how popular psychology, neoliberal capitalism and post-feminism are symbiotically related.