The mere exposure effect for visual image
The mere exposure effect for visual image
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DOI：
10.3758/s13421-017-0756-6
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发表时间：
2018-02-01
影响因子：
2.4
通讯作者：
Sato, Nobuya
中科院分区：
文献类型：
--
作者：
Inoue, Kazuya;Yagi, Yoshihiko;Sato, Nobuya
单纯暴露效应是指对重复刺激的评价比对新刺激的评价更积极的现象。我们研究了内部生成的视觉表示（即视觉图像）是否会发生这种效应。在曝光阶段，呈现 5 x 5 点阵列，对应于不可见多边形的相邻顶点的一对点依次闪烁（红色），创建不可见多边形。在实验1、2和4中，参与者根据不同的闪烁点序列可视化并记住不可见多边形的形状，而在实验3中，参与者仅记住这些点的位置。在随后的评分阶段，参与者根据其顶点上的数字字符分配来可视化不可见多边形的形状，然后评估他们对不可见多边形的偏好（实验 1、2 和 3）。相比之下，在实验 4 中，参与者对可见多边形的偏好进行了评分。结果表明，仅当参与者在曝光和评分阶段（实验1和2）中可视化不可见多边形的形状时，才会出现单纯曝光效应，这表明单纯曝光效应发生在内化的视觉图像中。这意味着来自重复刺激的感觉输入在单纯暴露效应中发挥次要作用。实验 4 中不存在单纯暴露效应，这表明暴露阶段和评级阶段之间处理的一致性在单纯暴露效应中起着重要作用。
Mere exposure effect refers to a phenomenon in which repeated stimuli are evaluated more positively than novel stimuli. We investigated whether this effect occurs for internally generated visual representations (i.e., visual images). In an exposure phase, a 5 x 5 dot array was presented, and a pair of dots corresponding to the neighboring vertices of an invisible polygon was sequentially flashed (in red), creating an invisible polygon. In Experiments 1, 2, and 4, participants visualized and memorized the shapes of invisible polygons based on different sequences of flashed dots, whereas in Experiment 3, participants only memorized positions of these dots. In a subsequent rating phase, participants visualized the shape of the invisible polygon from allocations of numerical characters on its vertices, and then rated their preference for invisible polygons (Experiments 1, 2, and 3). In contrast, in Experiment 4, participants rated the preference for visible polygons. Results showed that the mere exposure effect appeared only when participants visualized the shape of invisible polygons in both the exposure and rating phases (Experiments 1 and 2), suggesting that the mere exposure effect occurred for internalized visual images. This implies that the sensory inputs from repeated stimuli play a minor role in the mere exposure effect. Absence of the mere exposure effect in Experiment 4 suggests that the consistency of processing between exposure and rating phases plays an important role in the mere exposure effect.