User reaction to car share and lift share within a transport "marketplace"

User reaction to car share and lift share within a transport "marketplace"
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DOI:
10.1049/iet-its:20070026
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发表时间:
2008-03
影响因子:
2.7
通讯作者:
A. May;T. Ross;Jean Grébert;G. Segarra
A. May;T. Ross;Jean Grébert;G. Segarra
中科院分区:
工程技术4区
文献类型:
--
作者:
A. May;T. Ross;Jean Grébert;G. Segarra

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以用户为中心的设计方法被用来了解与创新的共享车辆计划相关的关键动机、潜在制约因素和设计要求,该计划是作为更广泛的“运输市场”的一个组成部分提供的。一组位于用户试验被用来评估态度和行为的反应,在北方法国实施的原型服务。潜在的激励因素包括降低成本的感知效益、环境效益、社会联系和提供基于位置的信息。采用的主要障碍包括:车辆共享期间的个人安全、满足个人交通需求的责任和灵活性。与参与者最初的适应症相反,易用性也是一个关键的验收标准。由此产生的设计建议强调需要最大限度地提高服务的灵活性,解决感知的障碍,并提供清晰的操作程序和协议。
User-centred design methods were used to understand the key motivators, potential constraints and design requirements associated with an innovative shared-vehicle scheme, offered as an integral component of a wider ‘transport marketplace’. A set of situated user trials were used to assess attitudinal and behavioural responses to a prototype service implemented in northern France. Potential motivators included the perceived benefits of reduced cost, environmental benefit, social contact and the provision of location-based information. The key barriers to adoption included: personal security during vehicle sharing, liability and flexibility in meeting individual transport needs. Contrary to initial indications by participants, ease of use was also a key acceptance criterion. The resulting design recommendations stress the need for maximising service flexibility, addressing perceived barriers and providing clarity regarding operational procedures and protocols.