User reaction to car share and lift share within a transport "marketplace"
User reaction to car share and lift share within a transport "marketplace"
复制标题
DOI:
10.1049/iet-its:20070026
复制
发表时间:
2008-03
影响因子:
2.7
通讯作者:
A. May;T. Ross;Jean Grébert;G. Segarra
中科院分区:
文献类型:
--
作者:
A. May;T. Ross;Jean Grébert;G. Segarra
User-centred design methods were used to understand the key motivators, potential constraints and design requirements associated with an innovative shared-vehicle scheme, offered as an integral component of a wider ‘transport marketplace’. A set of situated user trials were used to assess attitudinal and behavioural responses to a prototype service implemented in northern France. Potential motivators included the perceived benefits of reduced cost, environmental benefit, social contact and the provision of location-based information. The key barriers to adoption included: personal security during vehicle sharing, liability and flexibility in meeting individual transport needs. Contrary to initial indications by participants, ease of use was also a key acceptance criterion. The resulting design recommendations stress the need for maximising service flexibility, addressing perceived barriers and providing clarity regarding operational procedures and protocols.