IMPACTS OF PUSHING AND PULL FACTORS ON TOURIST SATISFACTION AND RETURN INTENTION TOWARDS RIVER TOURISM IN CAN THO CITY, VIETNAM
IMPACTS OF PUSHING AND PULL FACTORS ON TOURIST SATISFACTION AND RETURN INTENTION TOWARDS RIVER TOURISM IN CAN THO CITY, VIETNAM
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越南芹苴市河流旅游的推拉因素对游客满意度和回归意愿的影响
DOI：
10.30892/gtg.38404-738
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发表时间：
2021
影响因子：
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通讯作者：
Van Nam Mai
中科院分区：
文献类型：
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作者：
Quoc Nghi Nguyen;Van Nam Mai
本研究的目的是展示推拉因素对游客满意度和行为意向的影响，游客对坎托城市河流旅游。采用结构方程模型（SEM）对数据进行分析。研究数据收集的直接采访了235名游客谁经历了河流游览坎托市。研究表明，推动和拉动因素对目的地满意度有积极影响。此外，目的地满意度会促进游客对河流旅游的回归意愿、支付意愿和正面口碑。本研究提出了重要的影响，有效地利用河流旅游形象的坎托市，从而吸引国内外游客。这些解决方案可能有助于改善该市的旅游业。
This study was conducted to demonstrate the impacts of push and pull factors on tourist satisfaction and behavioural intention of visitors towards Can Tho City river tourism. Structural Equation Modeling (SEM) was used to analyse the data. Research data were collected by direct interviews with 235 visitors who have experienced the river tour in Can Tho City. The research has shown that push and pulls factors positively affect destination satisfaction. Besides, destination satisfaction promotes the return intention, willingness to pay, and positive word of mouth of visitors towards river tourism. The study proposes important implications to effectively use river tourism image of Can Tho City, thereby attracting both domestic and foreign tourists. These solutions may help improve the tourism industry of the city.