How to Set Focal Categories for Brief Implicit Association Test? "Good" Is Good, "Bad" Is Not So Good.
How to Set Focal Categories for Brief Implicit Association Test? "Good" Is Good, "Bad" Is Not So Good.
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如何设定简短内隐联想测试的焦点类别？
DOI：
10.3389/fpsyg.2016.00038
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发表时间：
2016
影响因子：
3.8
通讯作者：
Yang J
中科院分区：
文献类型：
--
作者：
Shi Y;Cai H;Shen YA;Yang J
进行了三项研究来检验 BIAT 的四个版本的有效性，这些版本应该测量相同的结构，但在共享的焦点类别上有所不同。研究 1 研究了四种衡量花卉与昆虫态度的 BIAT 的标准有效性。研究 2 通过考虑对诱导内群体与外群体的态度，检验了四种 BIAT 的实验敏感性。研究 3 通过调查人们对商业饮料可口可乐和雪碧的态度，检验了四种 BIAT 的预测能力。研究结果表明，对于“好”和“坏”这两个属性，“好”而不是“坏”被证明是作为共同焦点类别的好；对于两个目标，只要它们的优点或效价明显不同，“好”目标而不是“坏”目标对于共同的焦点类别来说是有利的。除此之外，这两个目标都效果良好。这些发现可能有助于理解 BIAT 及其未来的应用。
Three studies were conducted to examine the validity of the four versions of BIATs that are supposed to measure the same construct but differ in shared focal category. Study 1 investigated the criterion validity of four BIATs measuring attitudes toward flower versus insect. Study 2 examined the experimental sensitivity of four BIATs by considering attitudes toward induced ingroup versus outgroup. Study 3 examined the predictive power of the four BIATs by investigating attitudes toward the commercial beverages Coke versus Sprite. The findings suggested that for the two attributes “good” and “bad,” “good” rather than “bad” proved to be good as a shared focal category; for two targets, so long as they clearly differed in goodness or valence, the “good” rather than “bad” target emerged as good for a shared focal category. Beyond this case, either target worked well. These findings may facilitate the understanding of the BIAT and its future applications.