Distribution channels and their roles in the enterprise
Distribution channels and their roles in the enterprise
复制标题
分销渠道及其在企业中的作用
DOI：
--
复制
发表时间：
2012
影响因子：
1.5
通讯作者：
P. Szopa
中科院分区：
文献类型：
--
作者：
P. Szopa
本文讨论了分销渠道，它们的结构和功能分类，以及中间商在制造商和购买者之间的商品流动中的重要性。指出了电子分销渠道份额的迅速增长及其在中期内占据市场主导地位的条件。
The paper discusses the distribution channels, their structural and functional classification and the importance of intermediaries in the flow of goods between the manufacturer and purchaser. Pointed to the rapidly growing share of electronic distribution channels and the conditions of their market dominance in the medium term.