Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry
Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry
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DOI：
10.1016/j.tourman.2010.05.020
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发表时间：
2011-04-01
影响因子：
12.7
通讯作者：
Williams, Allan
中科院分区：
文献类型：
--
作者：
Shaw, Gareth;Bailey, Adrian;Williams, Allan
本文介绍了服务主导逻辑作为营销管理研究范式的概念。它这样做的背景下，旅游管理的需要，参与更广泛的辩论，在主流管理文献。此外，它还展示了服务主导逻辑在揭示旅游业中共同生产和共同创造所扮演的角色方面的重要性。这些想法是通过英国酒店业的案例研究，借鉴了作者进行的新的实证研究详细开发。(C)2010爱思唯尔有限公司版权所有。
This paper introduces the concept of service-dominant logic as a research paradigm in marketing management. It does so in the context of tourism management's need to engage with wider debates within the mainstream management literature. Moreover it demonstrates the importance of service-dominant logic in uncovering the role played by co-production and co-creation in the tourism industry. These ideas are developed in detail through a case study of the UK hotel industry that draws on new empirical research undertaken by the authors. (C) 2010 Elsevier Ltd. All rights reserved.