Interpersonal Versus Mass Media Communication A False Dichotomy
Interpersonal Versus Mass Media Communication A False Dichotomy
复制标题
人际传播与大众媒体传播的错误二分法
DOI：
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发表时间：
1988
期刊：
影响因子：
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通讯作者：
E. Rogers
中科院分区：
文献类型：
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作者：
K. Reardon;E. Rogers
我们挑战人际传播和大众媒体传播的知识分离，认为传播研究的这种划分主要基于历史便利和大学政治。我们领域的二分法几乎没有理论依据，但我们提供的证据表明，传播学学者很少交叉引用两个分支学科之间的研究文章，很少以跨越这种区别的方式参加科学会议，而且经常被隔离在不同的大学院系中。讨论了该部门的智力成本，并讨论了促进两个分支学科之间智力交流的可能方法。
We challenge the intellectual separation of interpersonal and mass media communication, arguing that this division of communication research rests primarily on grounds of historical convenience and university politics. There is little theoretical justification for the dichotomous division of our field, yet we provide evidence that communication scholars seldom cross-cite research articles between the two subdisciplines, rarely attend scientific conferences in ways that span this distinction, and often are segregated in separate university departments. The intellectual costs of this division are discussed, and possible means of furthering intellectual exchange between the two subdisciplines are discussed.