Anthropomorphism of computers: Is it mindful or mindless?
Anthropomorphism of computers: Is it mindful or mindless?
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DOI：
10.1016/j.chb.2011.09.006
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发表时间：
2012-01-01
影响因子：
9.9
通讯作者：
Sundar, S. Shyam
中科院分区：
文献类型：
--
作者：
Kim, Youjeong;Sundar, S. Shyam
在分析人类将计算机视为社会行动者（CASA）的倾向时，研究人员倾向于排除拟人化的解释，因为拟人化被理解为“一种真诚的、有意识的信念”，认为计算机是人类，并且/或者应该得到人类的归因。但是，拟人论一定要有意识吗？这难道不是一种无意识的趋势吗？尤其是考虑到我们大多数人与电脑之间的联系有些久远，并与它们建立了类似人类的纽带。我们通过调查用户将计算机视为人类的倾向是有意识的（有意识的）还是无意识的（无意识的）来检验这些问题。我们在一个健康网站上操纵了两个变量（人形代理的存在/缺失和低/高交互性），并实验研究了它们是否作为拟人化的线索，触发了网站对人类的有意识归因，还是以人类的方式对网站进行了无意识的评估。我们发现了无意识拟人化的证据，这对用户判断网站上信息的可信度有影响。(C) 2011 Elsevier Ltd.版权所有，
In analyzing the human tendency to treat computers as social actors (CASA), researchers tend to rule out the anthropomorphism explanation because anthropomorphism is understood to be "a sincere, conscious belief" that computers are human and/or deserving of human attributions. But, does anthropomorphism have to be necessarily mindful? Could it not also be a mindless tendency, especially given that most of us have somewhat long associations with our computers and have built human-like bonds with them? We examined these questions empirically by investigating whether the user tendency to treat computers as human beings is conscious (mindful) or non-conscious (mindless). We manipulated two variables (presence/absence of human-like agent and the low/high interactivity) on a health website and experimentally investigated whether they serve as anthropomorphic cues to trigger mindful attributions of human-ness to the website or mindless evaluations of the site in human terms. We found evidence for mindless anthropomorphism, with implications for user judgments of credibility of information on the site. (C) 2011 Elsevier Ltd. All rights reserved,