Broadcasting agitainment: a new media strategy of Putin’s third presidency
Broadcasting agitainment: a new media strategy of Putin’s third presidency
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广播娱乐：普京第三任总统的新媒体战略
DOI：
10.1080/1060586x.2018.1459023
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发表时间：
2018
影响因子：
2.2
通讯作者：
Y. Teper
中科院分区：
文献类型：
--
作者：
Vera Tolz;Y. Teper
摘要 本文认为，俄罗斯媒体系统的报道倾向于将 2000 年弗拉基米尔·普京上台以来的时间视为一个单一的同质时期，并没有捕捉到国家控制媒体报道的重大质变。通过分析普京第三个总统任期内俄罗斯两大电视频道的产出，我们发现了一系列明显的新特征，相当于新媒体战略。这涉及通过用我们所说的“煽动娱乐”取代信息娱乐，显着增加对政治问题的报道。“煽动娱乐”是一种带有意识形态色彩的内容，通过根据当地需求调整全球媒体格式，试图吸引不太参与甚至持怀疑态度的观众。尽管吞并克里米亚后加强了对媒体的政治控制，但新战略却自相矛盾地加强了国家控制的广播公司在表达官方话语方面所发挥的基本作用。
ABSTRACT This article argues that accounts of the Russian media system that tend to view the time from Vladimir Putin’s rise to power in 2000 as a single homogenous period do not capture major qualitative shifts in state-controlled media coverage. By analyzing the output of Russia’s two main television channels during Putin’s third presidential term, we identify a range of distinctly new features that amount to a new media strategy. This involves a significant increase in the coverage of political issues through the replacement of infotainment with what we term agitainment—an ideologically inflected content that, through adapting global media formats to local needs, attempts to appeal to less engaged and even sceptical viewers. Despite the tightening of political control over the media following the annexation of Crimea, the new strategy paradoxically has strengthened the constitutive role played by the state-controlled broadcasters in the articulation of official discourse.