Quality Perceptions and Willingness-to-Pay for Imported Rice in Japan
Quality Perceptions and Willingness-to-Pay for Imported Rice in Japan
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DOI：
10.1017/s1074070800021908
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发表时间：
2004-04
影响因子：
1.9
通讯作者：
H. Peterson;Kentaroh Yoshida
中科院分区：
文献类型：
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作者：
H. Peterson;Kentaroh Yoshida
根据调查结果，分析了日本消费者对国内外大米品种的态度。我们发现，目前进口大米的零售价格高于平均消费者支付意愿（WTP），而大多数国产大米的价格低于平均WTP。不熟悉或负面看法的安全性和风味的外国大米降低了支付意愿显着。美国大米的支付意愿更多地受到对风味的负面看法的限制，而不是对食品安全的担忧。
Attitudes of Japanese consumers toward domestic and foreign varieties of rice were analyzed on the basis of a survey. We found that the current retail prices for imported rice are higher than the average consumers' willingness-to-pay (WTP), whereas most domestic rice was priced below the average WTP. Unfamiliarity or negative perceptions of the safety and flavor of foreign rice lowered WTP substantially. The WTP for U.S. rice was limited more by negative perceptions of flavor than from concerns about food safety.