Social Consumption, Learning, and Product Completeness in TV Drama Viewing: Implications for Drama Producers and Advertisers
Social Consumption, Learning, and Product Completeness in TV Drama Viewing: Implications for Drama Producers and Advertisers
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电视剧观看中的社会消费、学习和产品完整性:对电视剧制作人和广告商的启示
DOI:
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发表时间:
2019
期刊:
影响因子:
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通讯作者:
Hiroshi Kumakura
中科院分区:
文献类型:
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作者:
Masakazu Ishihara;Baek Jung Kim;Hiroshi Kumakura