Looking at Behavioral Innovativeness: A Rasch Analysis
Looking at Behavioral Innovativeness: A Rasch Analysis
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审视行为创新：拉什分析
DOI：
10.4018/joeuc.2008100101
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发表时间：
2008
期刊：
影响因子：
--
通讯作者：
Steven Ward
中科院分区：
文献类型：
--
作者：
G. Soutar;Steven Ward
虽然已经有关于特定类型创新的传播的研究，但很少有研究研究考察了随着时间的推移对一系列创新（行为创新）的接受程度。这项研究使用Rasch方法，发现计算机硬件创新以特定顺序被采用的证据。计算机软件则不能这样说，其接受可能以申请为基础。这项研究采用了一个基于创新文献扩散的理论框架（Rodgers，1995）。数据是通过对302名计算机用户的电话调查收集的。从Rasch分析中获得的分数被用作回归分析中的因变量（行为创新性），对因素，如整体创新性，使用创新性，意见领导/接受，产品类知识，和使用的信息来源。
While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information.