Effects of employee identity salience on content sharing in social networks
Effects of employee identity salience on content sharing in social networks
复制标题
员工身份显着性对社交网络内容共享的影响
DOI：
10.1108/mip-09-2021-0304
复制
发表时间：
2021-12
影响因子：
4.4
通讯作者：
Feng Wang
中科院分区：
文献类型：
--
作者：
Xueting Zhang;Tanya Tang;Man Chen;Feng Wang
目的本研究探讨员工身份显著性是否、何时、为何影响员工朋友在社交网络中的内容分享，并进一步研究网络重叠和交易内容这两个调节条件。在研究1中，作者分析了与中国最大的社交网络平台上的20,715名用户相关的现场数据。在研究2和3中，作者验证了研究1的发现，并通过两个实验测试了潜在的机制。结果发现，员工身份显著性可以增加内容接收者的分享可能性，尤其是当员工与接收者的网络重叠程度较高时。然而，当内容包含交易相关信息时，接收方不太可能从具有显著身份的员工那里分享这些内容。作者还发现，感知信息可信度在上述关系中起中介作用。本研究首次在考虑内容类型和网络特征的基础上，考察了员工身份显著性对内容共享的影响。作者还对信息可信度的中介作用提供了深刻的见解，丰富了内容共享和社交网络文学。
PurposeThis research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two moderating conditions of network overlap and deal content.Design/methodology/approach In Study 1, the authors analyzed a field data related to 20,715 users on the largest social network platform in China. In Studies 2 and 3, the authors verified the findings of Study 1 and tested the underlying mechanism with two experiments.Findings The results showed that employee identity salience could increase sharing likelihood of content receiver, especially when the employee had higher network overlap with receiver. However, when the content contained deal-related information, the receiver was less likely to share this content from employee with salient identity. The authors also found that perceived information credibility acted as a mediator in above relationships.Originality/value This research is the first to test the effects of employee identity salience on content sharing by considering both content type and network characteristics. The authors also provide insights into the mediating role of information credibility, which enriches the content sharing and social network literature.
登录
查看更多内容
影响因子：
7.5
作者：
Chang, Hsin Hsin;Wu, Li Hsuan
通讯作者：
Wu, Li Hsuan
影响因子：
12.9
作者：
Y. Han;Joseph C. Nunes;Xavier Drèze
通讯作者：
Y. Han;Joseph C. Nunes;Xavier Drèze
影响因子：
4.4
作者：
H. Hoang;Feng Wang;Q. Ngo;Man Chen
通讯作者：
H. Hoang;Feng Wang;Q. Ngo;Man Chen
影响因子：
12.4
作者：
D. Wentzel;T. Tomczak;S. Henkel
通讯作者：
D. Wentzel;T. Tomczak;S. Henkel
影响因子：
11.3
作者：
Nathalie Spielmann;Elizabeth A. Minton
通讯作者：
Nathalie Spielmann;Elizabeth A. Minton