COVID-19 and the participatory place branding impasse: a study of actor agency
COVID-19 and the participatory place branding impasse: a study of actor agency
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DOI：
10.1108/jpmd-10-2022-0099
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发表时间：
2023-07
影响因子：
1.3
通讯作者：
Laura Reynolds
中科院分区：
文献类型：
--
作者：
Laura Reynolds
目的本文旨在调查COVID-19疫情对参与式地方品牌化过程的影响，特别是对多个参与者建立代理的能力的影响。设计/方法/途径在2019冠状病毒病第二波疫情期间，对英国卡迪夫的地方品牌化流程进行了深入的定性调查。半结构化（在线）采访28个城市的代表，从公共，私营和志愿部门进行了分析，使用三阶段的概念编码。结果-五个过渡的意义和参与过程中的参与性的地方品牌的关系确定：提高当地环境的价值;建设和分享当地知识;嵌入到关系网络的社区意识;创新的参与渠道;和模糊的角色和责任。结合起来，这些展示了一个培养地方（品牌）的附件和不断发展的参与逻辑。研究限制/影响过渡演员机构需要监测随着时间的推移，借鉴更多的研究，更广泛的样本和多学科框架。实用意义-当地的知识和多行为者网络越来越被视为宝贵的资产，为那些拥有这些资源和品牌的合法性。从业人员、决策者和社区代表应支持创新方式，让当地行为者参与并向他们学习，包括那些目前在地方品牌网络上不活跃的行为者。独创性/价值的前身演员机构进行了调查，强调在一段时间的中断演员获得了合法性，他们的参与，强调重视地方，建设地方（品牌）的附件和模糊的地方品牌的边界。
Purpose This paper aims to investigate the impact of the COVID-19 pandemic on participatory place branding processes and, in particular, on multiple actors’ ability to build agency. Design/methodology/approach An in-depth qualitative inquiry of place branding processes in Cardiff (UK) was undertaken during the second wave of the COVID-19 pandemic. Semi-structured (online) interviews with 28 city representatives from the public, private and voluntary sectors are analysed using three-stage conceptual coding. Findings Five transitions in the meaning-making and engagement processes at the nexus of participatory place branding are identified: heightening value of the local environment; building and sharing local knowledge; embedding a sense of community into relational networks; innovating engagement channels; and blurring of roles and responsibilities. Combined, these demonstrate a cultivating place (brand) attachment and evolving logics around participation. Research limitations/implications Transitions in actor agency require monitoring over time, drawing on additional studies, wider samples and multidisciplinary frameworks. Practical implications Local knowledge and multi-actor networks are increasingly viewed as valuable assets, providing legitimacy for those in possession of these resources and for the brand. Practitioners, policy makers and community representatives should support innovative ways to involve and learn from local actors, including those not currently active across the place brand web. Originality/value Antecedents to actor agency are investigated, highlighting that during a period of disruption actors gained legitimacy for their participation by emphasising the value attached to localities, building place (brand) attachment and drawing on blurred place branding boundaries.