Framing the Change: Switching and Blending Frames and their Role in Instigating Institutional Change
Framing the Change: Switching and Blending Frames and their Role in Instigating Institutional Change
复制标题
框架变革：框架的切换和混合及其在推动制度变革中的作用
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
J. Cornelissen
中科院分区：
文献类型：
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作者：
Mirjam D. Werner;J. Cornelissen
理所当然的认知图式构成了制度的核心方面。虽然很多人都知道他们的影响，过去的研究还没有详细和正式的个人行为者是如何能够启动这种制度化的模式的变化，重新构建他们的情况，以及如何，反过来，这种临时重新构建本身可能演变成一个理所当然的模式。在本文中，我们认为，当行为者参与框架转换或框架混合的话语过程时，现有制度就会发生变化，通过这些过程，他们表达了替代或组合的图式化，并成功地围绕新的认知模板建立了共同点。我们阐述了一套命题的论点，何时以及如何演员更有可能发起和实现制度变革的话语标记与以前的认知图式的对比，或通过扩大这些到一个更广泛的理解。
Taken-for-granted cognitive schemas form a core aspect of institutions. Whilst much is known about their effects, past research has not yet detailed and formalized how individual actors are able to initiate changes to such institutionalized schemas, reframe their circumstances and how, in turn, such a provisional reframing may itself evolve into a taken-for-granted schema. In this article, we argue that changes to existing institutions come about when actors engage in discursive processes of frame shifting or frame blending by which they articulate alternative or combined schematizations and succeed in building up common ground around the novel cognitive template. We elaborate a set of propositional arguments for when and how actors are more likely to initiate and realize institutional change by either discursively marking the contrast with prior cognitive schemas or by scaling these up into a broader understanding.