Digital Signage: An Experience of Innovation in Higher Education
Digital Signage: An Experience of Innovation in Higher Education
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数字标牌：高等教育创新的经验
DOI：
10.4995/muse.2015.3769
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发表时间：
2015
期刊：
影响因子：
--
通讯作者：
Myriam Martí
中科院分区：
文献类型：
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作者：
Vanessa Roger;María Guijarro;Myriam Martí
这个关于教学创新的项目是在ESIC商业与营销学院瓦伦西亚开发的，基于数字标牌提供的教育机会。本文介绍了在连续两个学年（2013-2015）的43名传播与公共关系专业三年级本科生的参与下，实施灵活教学方法的不同阶段。该项目的目标是通过创建由教师领导的工作结构来促进教育创新，并通过开发最合适的视觉设计来传播学校的信息和广告信息，鼓励学生在构建知识的过程中进行自主学习。为了实现这一目标，学生们使用Photoshop，Flash和Premiere软件。所取得的成果表明，该项目有助于鼓励吸收和实施创意，平面设计和内容管理领域的关键概念。该项目还支持参与该项目的教师通过汇集和充分利用他们在新的教学方法和学科发展方面实施的最佳做法来提高教育质量。
This project on teaching innovation was developed in ESIC Business & Marketing School Valencia and is based on the educational opportunities provided by Digital Signage. This paper describes the different phases undertaken to implement a flexible teaching method that counted on the participation of 43 third-year undergraduate students of Communication and Public Relations during two consecutive academic years (2013-2015). The objectives of this project are to promote educational innovation through the creation of a work structure led by teachers and to encourage students´ independent learning in the process of constructing knowledge through the development of the most appropriate visual designs for the transmission of information and advertising messages from the school. To achieve this, students have used Photoshop, Flash and Premiere software. The obtained results show that this project helps to encourage assimilation and implementation of key concepts in the field of creativity, graphic design and content management. The project also supports that teachers involved in the project should improve education quality by pooling and making the most of the best practices they have implemented on new methodologies in teaching and the development of their subject matters.