Customer Purchase Decision Model, Supply Chain Management and Customer Satisfaction: Product Quality and Promotion Analysis
Customer Purchase Decision Model, Supply Chain Management and Customer Satisfaction: Product Quality and Promotion Analysis
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客户购买决策模型、供应链管理和客户满意度：产品质量和促销分析
DOI：
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发表时间：
2020
期刊：
影响因子：
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通讯作者：
Hapzi Ali
中科院分区：
文献类型：
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作者：
Henry Mappesona;Khilyatin Ikhsani;Hapzi Ali
摘要：供应链管理已被广泛应用于向最终客户提供产品和服务，它主要影响客户的决策。本研究旨在部分分析产品质量对购买决策的影响，部分分析促销对购买决策的影响，并同时分析产品质量和促销对购买决策的影响案例研究 Giant Mall Permata Tangerang 的 Botol Sosro 茶产品。数据收集和信息是从研究对象的人群中获取的，或者通过使用问卷从现有人群中抽取样本。使用斯洛文公式进行观察的受访者为 100 名受访者。定量分析方法采用多元线性回归分析，然后进行确定分析（R 方）、部分假设检验（t 检验）和 alpha 5%（0.05）的同时检验（F 检验）。分析工具使用SPSS 23.0 for windows。研究结果表明，产品质量部分影响购买决策，促销部分影响购买决策，产品质量和促销共同影响Giant Mall Permata Tangerang Botol Sosro 茶产品的购买决策。
Abstract — Supply chain management has been widely used to deliver the products and services to end customers , which mainly effects on costumers decision. This study aims to analyze the effect of product quality on purchasing decisions partially, promotion on purchasing decisions partially, and product quality and promotion on purchasing decisions simultaneously case study Botol Sosro tea product at Giant Mall Permata Tangerang. Data collections and information are taken from populations that are the object of the research or draw samples from existing populations by using the questionnaire. The respondents who will be observed with the Slovin formula are 100 respondents. Quantitative analysis method uses multiple linear regression analysis, followed by a determination analysis (R Square), partial hypothesis testing (t - test) and simultaneous (F test) with alpha 5 percent (0.05). Analysis tool uses SPSS version 23.0 for windows. The findings showed that product quality affects purchase decision partially, promotion affects purchase decisions partially, and product quality and promotion together affect purchase decision Botol Sosro tea product at Giant Mall Permata Tangerang simultaneously.