Concentration of Marketing Channels and Brand-level Retailer Margins : Evidence from Japan
Concentration of Marketing Channels and Brand-level Retailer Margins : Evidence from Japan
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营销渠道的集中度和品牌级零售商的利润:来自日本的证据
作者:
Koji Okuhara;Hiroaki Ishii;Junko Shibata;高宮広土;Kenji Matsui