Self-presentational effects in the implicit association test
Self-presentational effects in the implicit association test
复制标题
DOI：
10.1207/s15327663jcp1601_11
复制
发表时间：
2006-01-01
影响因子：
4.8
通讯作者：
Czellar, S
中科院分区：
文献类型：
--
作者：
Czellar, S
有两项研究依赖于Schlenker和Leary(1982)的概念框架来考察内隐联想测验中的自我表征偏差。研究一表明，在特定的条件下，IAT确实对自我呈现很敏感，特别是对高自我监控的人。研究2表明，参与者可以伪造IAT，使其看起来更具吸引力。对可能的过程机制进行了讨论，并为消费心理学未来的研究提供了方向。
Two studies rely on Schlenker and Leary's (1982) conceptual framework to investigate self-presentational biases in the Implicit Association Test (IAT). Study I shows that under specific conditions, the IAT is indeed sensitive to self-presentation, especially for high self-monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.