Using targeted design interventions to encourage extra-role crowdsourcing behavior
Using targeted design interventions to encourage extra-role crowdsourcing behavior
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DOI：
10.1002/asi.23507
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发表时间：
2016-02-01
影响因子：
3.5
通讯作者：
Porfiri, Maurizio
中科院分区：
文献类型：
--
作者：
Nov, Oded;Laut, Jeffrey;Porfiri, Maurizio
近年来，研究人员和从业者对众包的兴趣大幅增加。作为信息技术推动下的一种新的工作形式，众包的兴起呼唤着新的理论见解的发展。我们在这篇文章中关注的是员工的角色外行为和志愿活动，这些不是他们规定的职责的一部分。具体地说，我们探索了用户界面设计如何帮助增加众包员工的角色外行为。在一项随机实验中，我们考察了向众包员工展示绩效展示和这些员工的个人属性对员工从事角色外行为的可能性的联合影响。实验设置包括在环境监测网站上执行的图像分析任务。我们比较了不同实验条件下员工的行为，发现绩效展示的存在和员工好奇心的个性特征之间的交互作用对从事角色外行为的可能性有显著影响。特别是，在低好奇心员工中，表现表现与角色外行为的可能性增加相关，而在高好奇心用户中，没有观察到角色外行为的变化。讨论了对设计的影响。
Crowdsourcing has seen a substantial increase in interest from researchers and practitioners in recent years. Being a new form of work facilitated by information technology, the rise of crowdsourcing calls for the development of new theoretical insights. Our focus in this article is on extra-role behavioremployees' voluntary activities, which are not part of their prescribed duties. Specifically, we explored how user interface design can help increase extra-role behavior among crowdsourcing workers. In a randomized experiment, we examined the joint effects of the presentation of a performance display to crowdsourcing workers and the personal attributes of these workers on the workers' likelihood to engage in extra-role behavior. The experimental setting included an image analysis task performed on an environmental monitoring website. We compared workers' behavior across the different experimental conditions and found that the interaction between the presence of a performance display and the workers' personality trait of curiosity has a significant impact on the likelihood of engaging in extra-role behavior. In particular, the presence of a performance display was associated with increased likelihood of extra-role behavior among low-curiosity workers, and no change in extra-role behavior was observed among high-curiosity users. Implications for design are discussed.