Using instant messaging for Internet-based interviews

Using instant messaging for Internet-based interviews
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DOI:
10.1089/cpb.2006.9.552
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发表时间:
2006-10-01
期刊:
CYBERPSYCHOLOGY & BEHAVIOR
影响因子:
--
通讯作者:
Goeritz, Anja S.
Goeritz, Anja S.
中科院分区:
其他
文献类型:
--
作者:
Stieger, Stefan;Goeritz, Anja S.

文献摘要

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一种很少在网上应用的数据收集方法是一对一的访谈。由于其广泛的使用,基于互联网的服务即时通讯(IM)似乎是适合进行科学的在线访谈。IM的一个独特的好处是公共地址簿的存在。这些既可用作抽样框架,也可用作验证答卷人人口数据的交叉参照。IM访谈的可行性进行了研究,在WWW调查,以及在实际的IM访谈,结合实验操作的要求参与。根据自我报告、受访者行为和地址簿中的数据,研究表明,在IM访谈中收到虚假数据的风险很小。不仅可获得的数据质量令人满意,而且联系率、回复率和留存率也令人满意。此外,实验测试表明,响应率受到聊天请求中提供的信息的影响。研究结果的基础上,建议何时以及如何IM访谈应作为一种数据收集方法。
One method of data collection that has rarely been applied online is the one-on-one interview. Because of its widespread use, the Internet-based service instant messaging (IM) seems to be suitable to conduct scientific online interviews. A unique benefit of IM is the existence of public address books. These can be used both as a sampling frame and as a cross-reference to validate respondents' demographic data. The feasibility of IM interviews was examined in a WWW survey as well as in actual IM interviews that were combined with an experimental manipulation of the request for participation. On the basis of self-reports, respondent behavior, and data in the address books, the studies have demonstrated that the risk of receiving false data in IM interviews is small. Not only is the quality of the obtainable data satisfying but the contact rate, response rate, and retention rate as well. Moreover, the experimental test demonstrated that the response rate is influenced by the information provided in the chat request. On the basis of the study results, recommendations are given as to when and how IM interviews should be used as a data collection method.