Deshopping – the art of illicit consumption
Deshopping – the art of illicit consumption
复制标题
去购物——非法消费的艺术
DOI：
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发表时间：
1999
期刊：
影响因子：
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通讯作者：
G. Lea‐Greenwood
中科院分区：
文献类型：
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作者：
R. Schmidt;F. Sturrock;Philippa Ward;G. Lea‐Greenwood
利用定量调查的结果和一些定性的焦点小组和访谈，探讨消费者关于产品退货的行为和推理。这些发现是讨论在购买时刻意安排退货这一特殊情况的基础，这种行为模式被称为“去商店”。探讨了“脱壳”行为的发生率、主要特征和原因。研究结果清楚地表明，作为这种行为模式的基础，消费过程的功能性、体验性和象征性方面的相互作用。此外，他们指出，法律合同和感知合同之间存在认知滞后，这取决于“新”的概念，而“新”的概念与产品的交换价值而不是象征价值的使用有关。退市是一种降低金融和社会风险的战略，其独特之处在于，它可以在购买之后应用。
Draws on the findings of a quantitative survey and a number of qualitative focus groups and interviews to explore consumer behaviour and reasoning concerning the return of products. The findings serve as the basis for the discussion of the special case of returns deliberately premeditated at the point of purchase, a behaviour pattern termed “deshopping”. The incidence, key features and causes of “deshopping” behaviour are explored. Findings clearly illustrate the interplay of the functional, experiential and symbolic aspect of the consumption process as underpinning this behaviour pattern. Furthermore, they point to a cognitive lag between legal and perceived contract which hinges on the concept of “newness”, tied to the use of the exchange value rather than the symbolic value of the product. Deshopping serves as a financial and social risk reducing strategy which is unique in that it can be applied after the time of purchase.