INFLUENCE OF POSITIVE AFFECT ON THE SUBJECTIVE UTILITY OF GAINS AND LOSSES - IT IS JUST NOT WORTH THE RISK
INFLUENCE OF POSITIVE AFFECT ON THE SUBJECTIVE UTILITY OF GAINS AND LOSSES - IT IS JUST NOT WORTH THE RISK
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DOI：
10.1037/0022-3514.55.5.710
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发表时间：
1988-11-01
影响因子：
7.6
通讯作者：
ASHBY, FG
中科院分区：
文献类型：
--
作者：
ISEN, AM;NYGREN, TE;ASHBY, FG
本文对D. Davidson等（1956）的主观效用测量被用来研究积极情感对个体感知价值（效用）函数的影响。结果表明，正如预期的那样，积极的影响已被诱导的人表现出更消极的主观效用的损失比控制。这表明，对于那些感到快乐的人来说，损失似乎比那些处于控制状态的人更糟糕。然而，当人们考虑潜在收益时，两组人的主观效用函数并没有太大差异。因此，至少在本研究中测试的情况下，潜在的收益似乎并没有更有吸引力（或更少）的影响科目比他们的控制。这些研究结果进行了讨论，在决策和工作的理论问题表明，积极的影响，可以促进增加敏感性损失的情况下，潜在的有意义的损失。（PsycInfo数据库记录（c）2016阿帕，保留所有权利）
A modification of the procedure originally used by D. Davidson et al (1956) to measure subjective utility was used to study the influence of positive affect on individuals' perceived value (utility) functions. Results indicated, as expected, that persons in whom positive affect had been induced showed a more negative subjective utility for losses than did controls. This indicates that losses seem worse to people who are feeling happy than to those in a control condition. The subjective utility functions of the two groups did not differ as much, however, when people were considering potential gain. Thus, at least in the situation tested in this study, potential gains did not seem to be more appealing (nor less so) for affect subjects than they did for controls. These findings are discussed in relation to theoretical issues in decision making and work suggesting that positive affect can promote increased sensitivity to losses in situations of potential meaningful loss.(PsycINFO Database Record (c) 2016 APA, all rights reserved)