Digitalization and SMEs' ExportManagement: Impacts on Resources and Capabilities
Digitalization and SMEs' ExportManagement: Impacts on Resources and Capabilities
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DOI：
10.22215/timreview/1344
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发表时间：
2020-04-01
影响因子：
1.8
通讯作者：
Monticolo, Davy
中科院分区：
文献类型：
--
作者：
Dethine, Benjamin;Enjolras, Manon;Monticolo, Davy
数字化正成为企业日益关注的核心问题。然而，大多数公司，特别是中小企业，正在努力参与一个连贯的全球数字化转型进程。事实上，数字化在很大程度上影响了公司的组织战略，包括市场机会的开发。数字化已被确定为促进中小企业国际化的一个因素。然而，数字技术的整合需要通过调动新资源以及实施管理这些资源的具体能力来投资和改变公司的内部做法。因此，本研究的目的是考察中小企业数字化转型对其国际化能力的影响。基于广泛的探索性文献回顾，确定了数字促进者，并将其分为三类：电子商务、电子营销和电子商务。然后，对文献中数字促进者的确定与中小企业出口做法的框架(潜在出口指数，Enjolras等人，2016年)进行了交叉分析，以突出理论上可以确定的不同影响。受影响最大的出口做法与公司的战略愿景、产品的定制、网络动态和内部组织有关。电子商务促进者关注供应链组织，网络营销促进者关注沟通和客户关系，电子商务促进者影响整个公司。
Digitalization is becoming an increasingly central issue for companies. However, most companies, and in particular SMEs, are struggling to engage in a coherent global digital transformation process. Indeed, digitalization affects much of a company's organizational strategy, including the development of market opportunities. Digitalization has been identified as an element that fosters the internationalization of SMEs. However, the integration of digital technology requires investments and changes in a company's internal practices through the mobilization of new resources, as well as by implementing specific capabilities to manage them. The objective of this research work is therefore to examine the impact of SMEs' digital transformation on their internationalization capability. Relying on an extensive exploratory literature review, digital facilitators were identified and classified into three categories: e-commerce, e-marketing, and ebusiness. Then, a cross-analysis between the identification of digital facilitators from the literature and a framework of SMEs' export practices (the Potential Export Index, Enjolras et al., 2016) was conducted in order to highlight differentiated impacts that can be theoretically identified. The most impacted export practices are related to the strategic vision of the firm, the customization of its offerings, its network dynamic, and its internal organization. E-commerce facilitators concern the supply chain organization, e-marketing facilitators are related to communications and customer relations, and e-business facilitators impact the company as a whole.