Topics and sources of memorable breast cancer messages and their impact on prevention and detection behaviors.
Topics and sources of memorable breast cancer messages and their impact on prevention and detection behaviors.
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DOI：
10.1080/10810730902805903
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发表时间：
2009-04
影响因子：
4.4
通讯作者：
Stohl C
中科院分区：
文献类型：
--
作者：
Smith SW;Nazione S;Laplante C;Kotowski MR;Atkin C;Skubisz CM;Stohl C
通常，人们能够在很长一段时间内回忆起关于特定主题的信息。当这些可记忆的信息在初次接触后很长一段时间内被回忆起来时，它们有能力影响行为。了解有关乳腺癌的信息的主题和来源可以提高未来乳腺癌宣传的效果。为此，359名女性完成了一项关于令人难忘的乳腺癌信息的在线调查。大多数女性（60%）回忆起一个难忘的信息，描述它，确定它的来源，并注意到它是否导致了预防或检测行为。出现了四类信息主题：早期发现（37.3%）、意识（30.9%）、治疗（25.8%）和预防（6%）。此外，这些令人难忘的信息来源被发现有五类：（媒体（35.5%），朋友（22.2%），家人（21.6%），医疗专业人员（15.2%）和其他人（5.5%））。媒体是所有四种信息主题的主要来源，尽管家庭成员、朋友和医学界也是特定信息主题的主要来源。来自医疗专业人员的令人难忘的信息更有可能激发检测行为，而不是预防行为。本研究表明，信息的主题和来源在决定信息回忆和决定可记忆信息如何影响行为方面都起作用。
Often, people are able to recall a message on a particular topic for a long period of time. These memorable messages have the ability to influence behavior when they are recalled from memory long after initial exposure. Knowing the topics and sources of the messages that are remembered about breast cancer can improve the efficacy of future breast cancer outreach. To this end, 359 women completed an online survey about memorable breast cancer messages. Most women (60%) recalled a memorable message, described it, identified its source, and noted whether it had resulted in prevention or detection behaviors. Four categories of message topics emerged: early detection (37.3%), awareness (30.9%), treatment (25.8%), and prevention (6%)). Furthermore, five categories of sources of these memorable messages were found: (media (35.5%), friends (22.2%), family (21.6%), medical professionals (15.2%), and others (5.5%)). The media were a major source of all four topics of messages although family members, friends, and the medical community were major sources for particular message topics, as well. Memorable messages originating from medical professionals were substantially more likely to motivate detection behaviors than prevention behaviors. This research demonstrates that message topic and source both play roles in determining message recall as well as in determining how memorable messages impacted behavior.
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影响因子：
5.5
作者：
CALLE, EE;MIRACLEMCMAHILL, HL;HEATH, CW
通讯作者：
HEATH, CW
影响因子：
2.3
作者：
Jones, KO;Denham, BE;Springston, JK
通讯作者：
Springston, JK
影响因子：
16.4
作者：
Kaplan, RM
通讯作者：
Kaplan, RM
DOI：
10.2307/2673800
发表时间：
2001-03-01
期刊：
INTERNATIONAL FAMILY PLANNING PERSPECTIVES
影响因子：
--
作者：
Kim, YM;Kols, A;Chibatamoto, P
通讯作者：
Chibatamoto, P
影响因子：
--
作者：
EGGER, G;FITZGERALD, W;MCKAY, B
通讯作者：
MCKAY, B