Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers’ Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations
Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers’ Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations
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DOI:
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发表时间:
2021
影响因子:
3.8
通讯作者:
Taiyang Zhao
中科院分区:
文献类型:
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作者:
Wei Song;Xiaotong Jin;Jian Gao;Taiyang Zhao