A comparison of Web and mail survey response rates

A comparison of Web and mail survey response rates
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DOI:
10.1093/poq/nfh006
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发表时间:
2004-03-01
影响因子:
3.4
通讯作者:
Levine, R
Levine, R
中科院分区:
法学2区
文献类型:
--
作者:
Kaplowitz, MD;Hadlock, TD;Levine, R

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方法密歇根州立大学的所有学生都有一个电子邮件帐户,并可以免费访问互联网。此外,密歇根州立大学的学生应该使用互联网与教师和管理人员交流,注册课程,并参加他们的课程。我们使用迭代设计过程来制定分水岭知识、态度和使用问卷。问卷是通过邮寄给随机抽样的学生的硬拷贝和通过电子邮件发送给另一随机抽样的学生的网络问卷来完成的。网络问卷几乎是书面工具的复制品,只是学生们向下滚动并“点击”填写他们对封闭式问题的回答,而不是翻页并用铅笔或钢笔填写Scantron®的“回答气泡”。调查共包括10个简短的问题部分,共有56个问题有待完成。网络工具和硬拷贝问卷各花了大约15分钟才完成。
MethodsAll students at MSU have an e-mail account and free access to the Internet. Furthermore, MSU students are expected to use the Internet to communicate with instructors and administrators, register for classes, and participate in their courses. We used an iterative design process to develop a watershed knowledge, attitude, and use questionnaire. The questionnaire was implemented using a hard copy mailed to a random sample of students and a Web questionnaire emailed to another random sample of students. The Web questionnaire was virtually an exact copy of the written instrument, except that students scrolled down and “clicked” to fill in their responses to the closed-ended questions instead of turning pages and using a pencil or pen to fill in ScanTron®“response bubbles.” Altogether, the survey contained 10 brief sections of questions with a total of 56 items to be completed. The Web instrument and the hard copy questionnaire each took about 15 minutes to complete.