How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective

How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective
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依恋如何影响用户向社交媒体内容创作者捐款的意愿:社会技术系统视角

DOI:
10.1016/j.im.2016.12.007
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发表时间:
2017-11
影响因子:
9.9
通讯作者:
Zhao Ling
Zhao Ling
中科院分区:
管理学2区
文献类型:
--
作者:
Wan Jinlin;Lu Yaobin;Wang Bin;Zhao Ling

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As a relatively new behavior, donation to content creators in social media has become very popular in the last few years. Different from traditional donation to nonprofit organization or victims, donation to content creators in social media has received little attention from academic researchers. On the basis of the socio-technical systems framework and attachment theory, this study develops a model to investigate the effects of social and technological factors on users’ donation behavior. Our results indicate that donation intention is determined by the emotional attachment to the content creator and functional dependence on social media, which are influenced by both social factors (identification, interaction, and information value) and technical factors (sociability and personalization).
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