How Do SMOs Create Moral Resources? The Roles of Media Visibility, Networks, Activism, and Political Capacity
How Do SMOs Create Moral Resources? The Roles of Media Visibility, Networks, Activism, and Political Capacity
复制标题
SMO如何创造道德资源？
DOI：
10.1080/10570314.2013.866689
复制
发表时间：
2014
影响因子：
1.1
通讯作者：
J. Riles
中科院分区：
文献类型：
--
作者：
Andrew Pilny;Yannick C. Atouba;J. Riles
为什么一些社会运动组织 (SMO) 比其他组织受到更多媒体关注，并且通常被认为更具影响力？本研究的目的是考察 20 世纪 80 年代美国国家劳工政策领域中 SMO 的道德资源（媒体知名度和同行影响力）的前因。本研究运用传播学、社会运动和媒体效应理论，认为道德资源的获取受到其他类型资源积累的影响。我们的路径模型表明，媒体知名度、政治能力和沟通网络中心性等组织资源可以积极预测组织的同侪影响力。此外，传播网络中心性与媒体知名度呈正相关，使用破坏性激进策略的 SMO 更有可能被媒体报道。我们的结果表明，传播理论可以用来扩展SM和资源理论，寻求开发道德资源的SMO应该考虑寻找新的方法来外部吸引媒体关注和内部建设能力。
How is it that some social movement organizations (SMOs) receive more media attention, and are generally perceived as more influential, than others? The purpose of this study is to examine the antecedents of moral resources (media visibility and peer influence) among SMOs in the 1980s US national labor policy domain. Using theories of communication, social movements, and media effects, this research argues that the acquisition of moral resources is influenced by the accumulation of other types of resources. Our path model showed that organizational resources such as media visibility, political capacity, and communication network centrality positively predicted organizational peer influence. Moreover, communication network centrality was positively related to media visibility, and SMOs that used damaging activist tactics were more likely to be covered by the media. Our results suggest that communication theory can be used to expand upon theories of SMs and resources, and that SMOs seeking to develop moral resources should consider finding novel ways to externally attract media attention and internally build capacity.