Perceptual load in central and peripheral regions and its effects on driving performance: advertizing billboards
Perceptual load in central and peripheral regions and its effects on driving performance: advertizing billboards
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DOI：
10.3233/wor-2012-0580-3181
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发表时间：
2012-01-01
影响因子：
2.3
通讯作者：
Yeshurun, Yaffa
中科院分区：
文献类型：
--
作者：
Marciano, Hadas;Yeshurun, Yaffa
利用扩展的感知负荷模型，系统地探讨了四个变量对驾驶员行为的影响。道路上的负载水平; B.道路两侧的负荷水平; c.事件的初始位置（在道路上相对于在道路两侧）;以及d.广告牌的存在和大小。18名参与者在驾驶模拟器中参加了两次实验。其中一个会议包含广告牌，另一个会议没有。结果表明，广告牌可以有相当大的影响，对驾驶的各个方面，如所需的时间来应对一个潜在的危险事件或简单的事故发生在驾驶过程中的数量，但重要的是，广告牌对驾驶的影响调制的感知负荷的水平。
A broadened version of the perceptual load model was utilized to explore systematically the influence of four variables on driver's behavior: a. levels of load on the road; b. levels of load at the sides of the road; c. event's initial location (on the road vs. at the sides of the road); and d. the presence and size of advertizing billboards. 18 participants participated in two experimental sessions in a driving simulator. One of the sessions contained advertizing billboards and the other session did not. The results indicated that billboards can have a considerable effect on various aspects of driving like the time required responding to a potentially dangerous event or simply the number of accidents occurring during driving, but importantly the effect of billboards on driving was modulated by the levels of perceptual load.