Mass media coverage of HPV vaccination in Romania: a content analysis.
Mass media coverage of HPV vaccination in Romania: a content analysis.
复制标题
DOI：
10.1093/her/cyu027
复制
发表时间：
2014-12-01
影响因子：
2.4
通讯作者：
Baban, Adriana
中科院分区：
文献类型：
--
作者：
Penta, Marcela A;Baban, Adriana
罗马尼亚是欧洲宫颈癌负担最高的国家。尽管实施了两个人乳头瘤病毒疫苗接种方案，但接种率仍然极低，方案已经停止。鉴于媒体是公众的常见信息来源，可能会影响疫苗接种决策，本文旨在探讨罗马尼亚HPV疫苗媒体报道的内容和质量。我们对2007年11月至2012年1月期间在线发布的271篇媒体报道（来自报纸、杂志、视频和信息网站）进行了内容分析。总体而言，结果表明，31.4%的材料为中性，28%为阴性或极阴性，17%为混合，而23.6%对疫苗呈阳性。最主要的疫苗相关问题是副作用和测试不足。关于疫苗和HPV的基本信息经常被遗漏，有时发现不准确。负面处理的报告更可能包含关于疫苗有效性的不正确数据，不太可能提供关于疫苗和HPV相关疾病的全面信息。媒体报道的某些方面因时间和媒体渠道而异。目前的研究结果表明，教育干预是非常必要的，作为对HPV疫苗接种的次优和不完整的媒体报道的回应。
Romania has the highest cervical cancer burden in Europe. Despite the implementation of two human papillomavirus (HPV) vaccination programmes, the uptake remained extremely low and the programmes were discontinued. Given that media are a common source of information for the public and may influence vaccination decisions, this article sought to explore the content and quality of HPV vaccine media coverage in Romania. We conducted a content analysis of 271 media reports (from newspapers, magazines, videos and informational websites) published online between November 2007 and January 2012. Overall, results indicated that 31.4% of the materials were neutral, 28% were negative or extremely negative, 17% were mixed, while 23.6% were positive towards the vaccine. The most dominant vaccine-related concerns were side effects and insufficient testing. Elementary information about the vaccine and HPV was constantly left out and sometimes inaccuracies were found. Negatively disposed reports were more likely to contain incorrect data about vaccine efficacy and less likely to provide comprehensive information about the vaccine and HPV-related diseases. Some dimensions of media coverage varied across time and media outlets. The present findings suggest that educational interventions are greatly needed as a response to suboptimal and incomplete media coverage of HPV vaccination.