Smoking expectancies for flavored and non-flavored cigarettes among college students
Smoking expectancies for flavored and non-flavored cigarettes among college students
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DOI：
10.1016/j.addbeh.2006.08.011
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发表时间：
2007-06-01
影响因子：
4.4
通讯作者：
Schmidt, William C.
中科院分区：
文献类型：
--
作者：
Ashare, Rebecca L.;Hawk, Larry W., Jr.;Schmidt, William C.
几家烟草公司已经推出了特殊口味的香烟，但人们对它们在大学生不吸烟者、普通吸烟者和易吸烟人群中的吸引力知之甚少。大学生（N=424）根据制造商广告的多个属性对12个品牌的香烟进行评分。本文的重点是两个品牌的调味和非调味版本（骆驼和塞勒姆）。与品牌无关，与不吸烟者相比，经常吸烟者和那些容易开始吸烟的人对吸烟的积极预期更高，消极预期更低。在包括不吸烟者在内的所有人群中，有香味的香烟比无香味的香烟引起了更高的积极期望。事实上，在一组易受影响的非吸烟者和实验者（易受影响/实验者）中，调味骆驼香烟比骆驼灯香烟有更高的积极期望的程度至少是一样大的。尽管在非吸烟者和易感者/实验者中存在这种情况，但对调味品牌的负面预期明显低于非调味品牌。逻辑回归显示，对于经常吸烟的人和易感者/实验者来说，积极的期望预示着“尝试”每个品牌的意愿。这些发现表明，针对积极属性的营销可能有助于预防吸烟行为。(c) 2006 Elsevier Ltd.版权所有。
Several tobacco companies have introduced specially flavored cigarettes, yet little is known about their appeal among college student nonsmokers, regular smokers, and those susceptible to smoking. Undergraduates (N=424) rated 12 brands of cigarettes on multiple attributes based on manufacturer advertisements. This paper focused on two brands with flavored and non-flavored versions (Camel and Salem). Despite brand, regular smokers and those susceptible to smoking initiation had higher positive expectancies and lower negative expectancies about smoking than nonsmokers. Flavored cigarettes elicited higher positive expectancies than non-flavored counterparts across all groups, including nonsmokers. Indeed, the degree to which flavored Camels had higher positive expectancies than Camel Lights was at least as large in a group of susceptible nonsmokers and experimenters (susceptible/experimenters). Despite being present in nonsmokers and susceptible/experimenters, negative expectancies were significantly lower for flavored versus non-flavored brands. Logistic regressions revealed that positive expectancies predicted "intention to try" each brand for regular smokers and susceptible/ experimenters. These findings suggest that targeting the marketing of positive attributes may be useful in preventing smoking behavior. (c) 2006 Elsevier Ltd. All rights reserved.