Harmful Commercial Marketing and Children’s Rights: For a Better Use of EU Powers

Harmful Commercial Marketing and Children’s Rights: For a Better Use of EU Powers
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有害的商业营销和儿童权利:更好地利用欧盟权力

DOI:
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发表时间:
2020
影响因子:
2.9
通讯作者:
Amandine Garde
Amandine Garde
中科院分区:
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文献类型:
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作者:
Amandine Garde

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烟草、酒精、不健康食品和赌博服务的营销对公共卫生、欧洲经济和可持续性有害。20多年来,欧洲联盟(欧盟)一直支持对烟草产品跨境营销的监管,但它一直抵制以证据为导向的对其他有害商品营销进行监管的呼吁,而宁愿依赖无效的行业承诺。这篇文章反映了为什么欧盟未能利用其能力更系统地监管跨境营销以保护健康,并强调了为什么在得出可能的前进方向之前,重新考虑这一问题的时机已经成熟。
The marketing of tobacco, alcohol, unhealthy food and gambling services is harmful to public health, the European economy and sustainability. If the European Union (EU) has embraced the regulation of cross-border marketing for tobacco products for over two decades, it has consistently resisted evidence-driven calls to regulate the marketing of other harmful commodities, preferring instead to rely on ineffective industry pledges. This contribution reflects on why the EU has failed to use its competence to regulate cross-border marketing more systematically to protect health and highlights why the time is ripe to reconsider the issue, before concluding with a possible way forward.