Elaboration and Attitude Strength: The New Meta-cognitive Perspective

Elaboration and Attitude Strength: The New Meta-cognitive Perspective
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DOI:
10.1111/spc3.12078
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发表时间:
2014-01-01
影响因子:
4.6
通讯作者:
Tormala, Zakary L.
Tormala, Zakary L.
中科院分区:
心理学3区
文献类型:
--
作者:
Barden, Jamie;Tormala, Zakary L.

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精心制作的效果(即,信息处理)对态度强度的影响一直是过去几十年来一些最有影响力的说服理论的关键预测。这篇文章提供了一个新的视角来看待这种关系。在审查了对结构过程(即,知识获取、结构一致性和态度可及性)驱动了阐述对态度强度的影响,我们研究了最近的工作,调查了元认知因素在这一领域的作用。根据最近的证据,我们提出,阐述的态度强度的影响在很大程度上取决于人们的看法,他们自己的阐述和他们的信念,更多的阐述产生更好的判断,可以举行更大的确定性。我们强调了天真的理论在这些影响中的作用,这表明它们可能比以前所知的更具可塑性,并呼吁未来研究这一领域中尚未充分探索的一些重要问题。
The effect of elaboration (i.e., information processing) on attitude strength has been a key prediction of some of the most influential theories of persuasion over the past few decades. This article provides a new look at this relationship. After reviewing support for the notion that structural processes (i.e., knowledge acquisition, structural consistency, and attitude accessibility) drive the effect of elaboration on attitude strength, we examine recent work investigating the role of meta-cognitive factors in this domain. Based on recent evidence, we propose that the effect of elaboration on attitude strength depends largely on people's perceptions of their own elaboration and their beliefs that more elaboration produces better judgments that can be held with greater certainty. We highlight the role of naive theories in these effects, suggesting that they might be more malleable than previously known, and call for future research into some of the important remaining questions in this area that have yet to be fully explored.